Digital Marketing Expert

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Digital Marketing Expert


Bulgaria Full-time

Ref: ECEC91531B

Our Requirements

The Taxback Group is a world-leading provider of international taxation, finance, and fulfilment services to clients in over 100 countries ranging from blue-chip financial service companies to individual investors & cross-border workers. is looking for a Digital marketing specialist to be part of a team that plans, sets up and manages digital performance marketing activities. The successful candidate will be responsible for expanding marketing communication channels looking for new opportunities as well as improving current company’s advertising performance.

Location: Sofia, Varna, Remote office, Bulgaria

Shift: 10:00 - 18:30 BG Time (Mon-Fri)


» Minimum 2 year work experience with Google Ads/ Facebook advertising campaigns management.
» Proven SEM experience and success managing foreign markets PPC campaigns.
» Attention to detail, ability to effectively multi-task in a deadline driven atmosphere.
» Strong analytical, project management and time management skills.
» Good command of both written and spoken English (we work in an international team).
» Advanced level of Excel.

Professional Skills & Qualifications:

» Google Ads and Blueprint certificates will be considered as a strong advantage.
» Google Analytics certificate is an advantage.
» Experience working other SEM platforms and keyword research tools.
» Advanced knowledge of Google Analytics and website analysis.
» Entrepreneurial spirit, creativity and a “makes things happen” mentality.
» Excellent technical skills, ability to identify and resolve problems.
» Ability to clearly and effectively articulate thoughts and points.
» High levels of integrity, autonomy and self-motivation.
» Experience managing large budgets will be considered as a strong advantage.
» BS/BA degree preferred.
» Knowledge in CSS, HTML, PHP is an advantage.

Key Responsibilities:

» Setup, manage and optimize advertising campaigns across multiple platforms – Google Ads | Facebook | Instagram | Bing | LinkedIn and other platforms.
» Generate Keyword researches, traffic analysis, landing page and on-page optimization, write relevant and engaging ad copy in partnership with content team and business developers.
» Provide recommendations and execute strategies to expand relevant audience reach through different online advertising activities and platforms.
» Perform weekly, monthly and quarterly reports and analysis on all major KPIs to meet business objectives, provide actionable insights.
» Research for and implement new PPC/ digital marketing strategies.
» Provide CRO proposals and initiate A/B tests.
» Monitor the competitive landscape and stay up to date with SEM/ PPC and digital marketing trends, testing new approaches and adopting best-practice strategies.


Employment in The Taxback Group is fully compliant with the Bulgarian Labour Code. Additionally, the following is provided by the company:

» Additional health insurance package;
» Company-paid training;
» Long-term career development;
» Job security in a multinational company;
» Company mobile phone after 1 year of service;
» Sports and social activity discounts
» Assistance with finding housing Varna for applicants willing to move to the city.

Please submit your CV in English via the Apply for this position button below. Shortlisted applicants will be contacted within 2 weeks.

When applying for the position, you voluntarily submit your personal data and we will process it for the following purposes: selection of candidates for this position; selection of candidates for future positions occurring within the next 6 months, unless you explicitly state your disagreement; connecting with candidates in connection with the objectives of labor market selection and research; signing an employment or other type of contract. Personal data provided for these purposes will be retained for up to 6 months. You have the right to request the deletion, correction or blocking of personal data if the processing does not meet the requirements of the current legislation or exceeds the stated objectives.

About the company


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